Online retailing was a distant concept in India few years back. However, with the advent of faster internet connectivity and smart phones, the way how consumers
Category: Brands
Corporate branding – its presence and importance
Brand equity can be transferred to other products as well. This can be seen in the case of VW buying the Skoda. Before VW took
Purchasing Luxury or Purchasing Fashion Brands?
The so-called big brand is broadly divided into two types, one is luxurious brands such as Louis Vuitton, Gucci or Hermes; another is fashion brands. The